Brand
Black, off-white, and one red ink for the stamps. Hierarchy comes from tone and weight. The only shape that is not a letter is the coin.
Wordmark and mark
The wordmark is lowercase, heavy, and tight, ending in a full stop. The mark is a coin seen just off face-on, its reeded edge showing on the right: a coin, plain and simple. They are never shown side by side; the wordmark is for headers and the coin is for icons, avatars, and the token image. Never letterspace the word, never put either on a gradient, never recolor them.
Color
Seven greys between black and off-white. The right column is the reverse for light surfaces only. Red is the stamp ink, and errors. Nothing else.
Type
One family, Outfit. Geometric with a single-storey a. Headlines at 800 and tight; body at 400. Every number is tabular so columns of money line up. No monospace, no all-caps labels.
Coins on Payday launch on pump.fun with half of every creator fee to a named X handle and half to the vault. Each Friday the vault is swapped to USDC and paid to holders, in proportion to what they hold.
Voice
How Payday talks, on the site and on X.
“$4,210.55 paid to 1,402 holders of $DEPOSIT. Receipts on the coin page.”
“Payday in 2 days. 37.8 SOL waiting.”
“@handle has 10.7 SOL waiting. Somebody tell them.”
“Kept by Payday: 0%.”
“Revolutionary DeFi yield protocol.”
“WAGMI. 🚀🚀🚀”
“Passive income.” It is fees, and fees can be zero.
Anything that sounds like a promise. Post numbers, not adjectives.
Assets
Rendered live from the brand tokens, so they never drift from the site. Open one and save it.
The coin
How $PAYDAY is written and launched.
Source concepts
The generated options the marks were rebuilt from.
