Brand
Black, off-white, and nothing else. Hierarchy comes from tone and weight, never from color. The only shape that is not a letter is the arrow inside the P.
Wordmark and mark
The wordmark is lowercase, heavy, and tight, ending in a full stop. The mark is a leaning P with an arrow cut through it: fees go one way, out to holders. They are never shown side by side; the wordmark is for headers and the P is for icons, avatars, and the coin. Never letterspace the word, never put either on a gradient, never recolor them.
Color
Seven greys between black and off-white. The right column is the reverse for light surfaces only. Red exists for errors and nothing else.
Type
One family, Outfit. Geometric with a single-storey a. Headlines at 800 and tight; body at 400. Every number is tabular so columns of money line up. No monospace, no all-caps labels.
Payday coins launch on pump.fun with every creator fee routed to the Payday treasury. Each Friday the week's fees are swapped to USDC and sent to holders, in proportion to what they hold.
Voice
How Payday talks, on the site and on X.
“$4,210.55 went out to 1,402 holders of $DEPOSIT. Receipts on the coin page.”
“Payday in 2 days. 37.8 SOL on the books.”
“Launch a coin. Everyone who holds it gets paid on Friday.”
“Kept by Payday: 0%.”
“Revolutionary DeFi yield protocol.”
“WAGMI. 🚀🚀🚀”
“Passive income.” It is fees, and fees can be zero.
Anything that sounds like a promise. Post numbers, not adjectives.
Assets
Rendered live from the brand tokens, so they never drift from the site. Open one and save it.
The coin
How $PAYDAY is written and launched.
Source concepts
The generated options the marks were rebuilt from.
